Barnardo’s: Barnardo’s approached Jolly Horn to review their retail brand offer and develop a brand strategy that would consolidate, refresh and create a more consistent look and feel which would be used throughout the various store formats.

Background: Barnardo’s have 5 store formats; Community stores, Children stores, Furniture stores, Discounts stores and Donation centres. The look and feel of these formats had been developed organically over time and therefore lacked consistency and a strong retail brand presence.

Result: A brand tone of voice was developed that promoted the benefits of shopping and donating at Barnardo’s. This emphasised heavily on the local areas around each specific store. A specific colour way was used for each format to create a point of difference supported by a strong perimeter freeze that was used in all the store formats. Store communication and basic store layout was developed to ensure consistency from high level to product level.

Scope of works included: Brand strategy / Brand development / Graphic communication / Store layout / Contractor liaison

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