Coffee Room: SSP have over 130 Pumpkin cafes nationwide that generate their largest revenue. Jolly Horn were asked to review the brand and consider if it should be rationalised, refreshed or rebranded. As a result a full rebrand was developed.

Background: Using the name ‘Coffee Room’ generated by Jolly Horn, the rebrand concept was based around a public transport influence alongside a welcoming contemporary look and feel.

Result: A graphic identity was developed using simple type and cut out photography, taking influence from travel graphics but with a contemporary twist. In conjunction the interior aspects of the brand were developed. A dark parquet floor with tiled walls and green grey paint finish was set off with the vibrant frames of the retro tubular seating featuring the secondary brand colours.

Scope of works included: Name Generation / Brand Creation / Graphic Communication / Multiple Customer flow solutions / Environment concept & design / Material Specification / Roll out packs / Contractor liaison

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